BEST PRACTICES - FUNDRAISING
Auctions. At its fall event the College of Veterinary Medicine has a large silent auction with more than 70 items and a raffle where you buy the raffle tickets and then place them in the bowl for the prize you want to win. Last year they raised $16,000.
Golf outings. Many groups now sponsor a golf outing to raise money. Civil Engineering does a great job raising about $10,000 a year, mainly by securing hole sponsorships. The money donated into their fund qualifies them for Presidents Club membership allowing them to raffle off these football tickets to raise more money.
Merchandise. Many groups sell products through Marketplace. Unique items with a local flair make good sellers. Any item bearing a university mark should be registered with the trademark and licensing office. For more information about Marketplace contact Angela McBride.
Specialized events. Consider an event tied to your group's identity. The cheerleading society hosts a competition for area cheer squads in February. The marching band alumni perform throughout the state and all money goes to their scholarship fund.
Beat Michigan Week. Many groups hold successful fundraisers during Beat Michigan Week. Groups should consider a special event, auction at your game watch party, or another project.
Donations. Game watches and tailgate parties can be a great place to "pass the hat" to collect contributions. Many alumni clubs including Detroit, Logan and Mahoning counties include a line for scholarship donations on event reservation forms.
